Where your diamond comes from matters. Understanding ethical sourcing helps you make a purchase that aligns with your values—and ensures your symbol of love doesn't come at someone else's expense. What Are Conflict Diamonds? Conflict diamonds (also called "blood diamonds") are diamonds mined in war zones and sold to finance armed conflict against governments. The issue gained global attention in the late 1990s and early 2000s, particularly in West African nations. The Kimberley Process Established in 2003, the Kimberley Process...

Diamond fluorescence is one of the most misunderstood characteristics in the diamond world. Some shoppers avoid it, others seek it out—but most don't really understand what it is. Let's clear that up. What Is Diamond Fluorescence? Fluorescence is the visible light some diamonds emit when exposed to ultraviolet (UV) rays. About 25-35% of diamonds exhibit some degree of fluorescence, and in almost all cases, the color is blue. Fluorescence Grades None: No visible fluorescence under UV light Faint: Barely detectable...

Birthstones are one of the most personal and meaningful ways to choose jewelry. Whether you're shopping for a gift or treating yourself, here's the complete guide to birthstones by month. January — Garnet A deep red gemstone symbolizing trust, friendship, and protection. Garnets are surprisingly durable and affordable, making them perfect for everyday jewelry. February — Amethyst This regal purple quartz was once considered as valuable as diamonds. Today it's beloved for its rich color and association with clarity and...