The metal you choose affects the look, durability, and price of your jewelry. Here's a straightforward comparison to help you decide. Gold: The Timeless Choice What Does "Karat" Mean? Karat (K) measures gold purity: 24K: 100% pure gold—too soft for everyday jewelry 18K: 75% gold—luxury standard, rich color 14K: 58.3% gold—best balance of beauty, durability, and value 10K: 41.7% gold—most durable and affordable Gold Colors Yellow Gold: Classic warmth, mixed with copper and silver alloys White Gold: Modern and bright,...