Where your diamond comes from matters. Understanding ethical sourcing helps you make a purchase that aligns with your values—and ensures your symbol of love doesn't come at someone else's expense. What Are Conflict Diamonds? Conflict diamonds (also called "blood diamonds") are diamonds mined in war zones and sold to finance armed conflict against governments. The issue gained global attention in the late 1990s and early 2000s, particularly in West African nations. The Kimberley Process Established in 2003, the Kimberley Process...

Diamond fluorescence is one of the most misunderstood characteristics in the diamond world. Some shoppers avoid it, others seek it out—but most don't really understand what it is. Let's clear that up. What Is Diamond Fluorescence? Fluorescence is the visible light some diamonds emit when exposed to ultraviolet (UV) rays. About 25-35% of diamonds exhibit some degree of fluorescence, and in almost all cases, the color is blue. Fluorescence Grades None: No visible fluorescence under UV light Faint: Barely detectable...

Ever notice how some jewelry just looks amazing on you, while other pieces fall flat? Your skin tone plays a huge role. Here's how to choose metals and gemstones that complement your natural coloring. Determine Your Skin Undertone Skin tone (fair, medium, dark) is different from undertone (warm, cool, neutral). Undertone is what matters for jewelry selection. Quick Test: Check Your Veins Look at the veins on the inside of your wrist in natural light: Blue or purple veins: You...